10 Marketing & Social Media Tactics to Boost Holiday Sales

Tis the season for holiday sales!

Shoppers are flocking online in search of gift giving ideas. According to Mashable, "65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media."

So what are the best ways to cash in on seasonal sales with your business?

Whether you are a service-based business or sell products, here's some suggestions to get in the spirit with holiday sales.

1) Learn from the Ghost of Christmas Past

Look at metrics from last year's holiday sales. What products were bestsellers? Which promotions created the largest lift in sales? What special offers were a total bomb?

Discover what worked and did not so you can capitalize on it when you plan this year's promotions.

2) Make a Holiday Social Media Cover Image

Decorate your social media business pages with a specially designed cover image. It's the perfect place to announce special holidays promotions and deals.

Be sure to create one for all of your social media accounts.

3) Use Holiday Hashtags

Twitter shoppers may use hashtags to find their next purchase. So take advantage of hashtags to get discovered.

Some popular hashtags include: #blackFriday, #DIY, #holidaysssavings, #stockingstuffers, #holidays, #Christmas, #Hannukah, #Kwanzaa, #NewYears

4) Create Social Media Graphics for Promos and Deals

Everyone loves getting a great deal when holiday shopping. Make festive graphics promoting special promotions that make purchasing the perfect item irresistible.

Deals can include:

• one day only,

• limited quantity sales,

• buy-one-get-one free,

• special discounts or holiday coupons.

Consider offering a "12 days of Christmas" promotion with a special deal each day!

Canva makes it easy to make custom holiday social media graphics.

5) Boost Sales with Free Shipping

Consider offering free shipping for holidays gifts. Create highly visible buttons or banners promoting it on your website.

Or you can boost the order size by offering free shipping on orders over a bigger dollar amount such as $ 100.

Studies show that shipping costs are one of the largest detracts to making a purchase online so this one tactic could result in big returns for you.

6) Offer Gift Ideas

Holiday shopping can be frustrating when you do not know what to buy for the person who has everything. You'll want to promote your bestselling gifts.

Make gift buying easy by sharing gift suggestions like:

• 5 gifts for mom,

• 10 gifts grandparents love,

• 5 gift ideas for tech savvy teens etc.

Then offer links to purchase each of the items you mention on your blog and on social media.

Better yet, if you have a blog, write articles based on these topics and refer to your products within the article with links back to the purchase page.

7) Write Reviews

If you offer one of the hot new products of the season, consider writing and reviewing a review about it on your blog. In this review you could mention your own offers that would be a great gift accompaniment.

As an example, do a review of the top three smart phone accessories for Mom this Christmas and share pictures of them with a red bow on them along with a side-by-side features comparison. Then mention how your offer go great with these gift ideas while including links to purchase.

You could also incorporate your Amazon affiliate link for those products

8) Suggest Stocking Stuffer Ideas

Help idea stumped shoppers by offering suggestions for small items for everyone on their shopping list!

Write a blog post with the hottest stocking stuffers for the season. Share daily stocking stuffer ideas on social media using hashtags like: # beststockingstuffers2016 #cheapstockingstuffers #stockingstuffersforwomen

9) Reward Loyal Customers

Offer to give a $ 100 Gift Card to a randomly selected customer cutting posting a picture or video with your product on social media. Set up a campaign having them use a special hash tag like #christmascountdown.

This can help your promotional campaigns to go viral as customers share on their timeline and family / friends see their post.

10) Share Holiday Spirit

Connect to the spirit of the holidays in your customer's hearts. Engage your customers by asking them their favorite holiday tradition.

Get people to interact with your brand by asking them to share:

a. Their most-loved family recipes from Thanksgiving or another holiday event.

b. What their most loved Christmas song is.

c. DIY Christmas decorating tips.

d. Easy gift wrapping suggestions.

Conspiring Against an Employee

Some of us are happy with the job we have and are content with or even love what we do. Some of us are not happy with our job and it frustrates us the more we perform at work. Whether you like your job or not you primarily work for a paycheck. When conditions at work are so stressful that you find it difficult to work for your paycheck you might want to consider your work environment situation.

In some cases, employees are victims of conspiracies in the workplace. It may sound like something out of a workplace drama series, but it is a common deterrent of progress and ultimately a very unprofessional practice in the workplace.

We can pretend that drama doe not exist at work, but the truth is work is run by people. It is part of the human condition to play favorites and disrespect others. When this sort of unprofessionalism arises in an employer or employee, there is a great chance that he or she will attempt to gather additional employees on his or her side to rally against another employee in secret. This is a conspiracy.

Harassment

A conspiracy against an employee is almost always used to harass. Harassment is any conduct that will lead to the victim to feel unsafe, threatened, persecuted, or distressed. When an employer brings employees together to play a harmful role against an employee, he or she has a personal feud against that individual. This may be due to race, religion, gender, appearance, or anything that he or she does not like about that individual.

Harassment is used as a tool to single someone out and make them feel unwanted or embarrassed in the workplace. An employee may feel that he or she is underperforming at work and that his or her opinions are not of value.

Coercion

Most people who would like to see someone leave the workplace that know there are not sufficient grounds to fire him or her, will coerce the employee into resigning by use of conspiring. If someone starts to feel an incredible amount of stress at work and unwanted, he or she will more than likely resign. This is one of the main goals employers and employees try to achieve when conspiring against an employee.

For additional resources on conspiring in the workplace and legal avenues available for victims, contact the Houston employment lawyers of the Ross Law Group.

5 Things To Consider When You Buy Clothes For Your Baby

If you think that shopping for a baby is a simple affair, then it is time to think again. With so many options to choose from, it is difficult to make up your mind. Whether you are buying clothes for your child or for the children of your friends or relatives, you need to consider few factors.

The first and the most essential point that you must remember is that you should buy clothes that are at least one size ahead of the baby's present age. This is because babies grow very fast in the first few months and buying larger clothes will make sure that you can use them for a longer time.

The second important thing that you should take into account is the season when the baby will actually put on the outfit. If you are planning ahead and buying clothes for your newborn that it can wear in the near future, choose the specific range of outfits designed for different seasons.

The third factor in the list is to buy clothes that match your baby's need. As it is already said that babies grow very fast, do not buy very expensive outfits for it. Be realistic in your choice and choose outfits that are easy to put on and remove. Go for a bodysuit and a few pairs of comfortable pants, buy lots of bibs, booties and hats that your baby will need more often than any other designer dress. Pick the clothes that allow easy diaper change. Go for those dresses that have two pieces and do not opt ​​for single-piece outfits that do not allow you to access and change the baby's diaper easily.

The fourth thing in this list of discussion is to choose clothes that you can wash and dry very easily. Babies soil their clothes now and then and so it is important to buy out that that does not keep the stains or marks and are easy to clean.

Last but not the least, when you are buying clothes for your little one, make sure you choose clothes that you can use for both boys and girls. This is all the more important if you are planning to have more children in the future. You can reuse these clothes and save a lot of money.

Now that you know what to look for when you go shopping for your sweetheart, there is no chance of any confusion. Whether you shop online or offline, these points will guide you towards the right clothes for your baby.

How to Talk to Your Spouse Who Says You Work Too Much

Strong marriages and relationships require attention from both partners. This balance of attention to spouse versus earning a living or furthering your career can be difficult to find. And, once you have found a balance that works in your relationship, things change and you have to find the balance again.

Why do some people overwork? The Overworking Spouse may be under considerable stress on the job, or may have a boss that demands long hours. Or maybe there are layoffs coming up and the less productive workers are the first to go. Maybe one partner has to work long hours just to support the family. On the other hand, the overworking spouse may be strongly identifying with career advancement to the exclusion of the marriage. Of course, we should be involved in work that is worthwhile, fulfilling and financially rewarding but over focus can put the marriage at risk.

What can happen when you put your work/career first? Your spouse may be feeling emotionally disconnected from you and lonely. There may be a buildup of resentment which can lead to anger and finally bitterness-towards you. This situation often leads to unhappiness and discord for the entire family.

As a psychologist who has worked for 20 years counseling couples in my therapy practice in North St. Paul, MN, I met with Amy and Josh with just this complaint. Amy was complaining that she was overburdened because Josh worked too much and left her with the responsibilities of home, children, and her own 40-hour job. He knew she was right but he felt defensive when she tried to tell him how to manage his work schedule. He’d started complaining that when wasn’t very affectionate lately and always blamed her disinterest in their physical intimacy on fatigue. He asked to meet with me individually after Amy had had a session to talk about her “side”of the problem. He was appreciative that she was not as naggy as she had been in the past, but he still felt blamed and criticized.

When Josh and I met, we talked of the reasons that he was spending so much time at work. The usual reasons people overwork is that they are feeling under considerable stress on the job, or may have a boss that demands long hours. Or maybe there are layoffs coming up and the less productive works are the first to go. Maybe one partner has to work long hours just to support the family. On the hand, the overworking spouse may be strongly identifying with career advancement to the exclusion of the marriage.

Drs. John and Julie Gottman, in their book 10 Lessons to Transform Your Marriage, suggest the following questions:

1.What does your work mean to you?

2.What pleasure or satisfaction does work bring to you?

3.What need does working fulfill in your life?

4.Does your work related to some personal legacy you would like to contribute to the world?

In a discussion with Josh, he pointed out that he was trying to make headway in his career now, while he was still young and had the energy. He knew his wife was doing a good job parenting their two small children (3 years and 9 months) so he wanted to focus on earning good money for his family. At first, he couldn’t understand why Amy was complaining so much because he was doing all this work for her and their children. He felt it was his responsibility. He wanted to provide his children with a fund for their education.

I suggested he consider the questions listed above. He said that his work is very satisfying in that he felt very confident and capable at work. He also wanted to meet his father’s expectations who had had a successful career. His older two brothers had moved from job to job and he knew his father was disappointed that they had difficulty supporting their families.

It was important for Josh to understand the underlying reasons for his excessive hours at work. He did not have a demanding boss and he was in no threat of a layoff. He just wanted to do the right thing. He had not thought of himself as having value over and above that of a worker and wage earner. He resigned himself to have a discussion with Amy. He said he would try to listen carefully about what Amy was longing for when she complained to him. I suggested he try to imagine the experiences she wanted to have with him and not to focus on her criticisms.

When Amy and Josh came for the next couple’s session, they wanted to further discuss the overworking situation. (They no longer saw the problem as residing inside one of them but as a problem the two of them need to figure out.) Any was able to explain to him what she missed when he work so much. He came to get a sense that his contribution to their family was not solely a financial responsibility. He heard her tell him he was also loved, appreciated, and needed as a friend, confidant and co-parent. She especially enjoyed his easy humor with their children and felt he was the only one who would be able to provide that.

This was a difficult issue for this couple and it was not resolved quickly. They were able to discuss their needs and wants in a different way when they addressed the questions about the underlying reasons for their positions.